Today, I made some changes to Mindshare—a professional development community for marketing consultants, strategists, and fractional CMOs. The group is focused on helping you package and sell your expertise—not just execution—and to turn your ideas into leveraged products and services like advisory retainers, mentorship programs, memberships, subscriptions, group coaching, info products, workshops, training, and more. In …
Why you need a Swipe File for your consulting niche
One of the many benefits of consulting for a niche is you get to develop a one-of-a-kind Swipe File full of in-the-wild marketing examples in your niche. Instead of generic examples of ad copy, landing pages, or whatever else you might consult on, you can have a series of niche-specific samples that nobody else in the world …
How to remember your best ideas
Got a great idea? Load it into your Methodology‘s organizational system. Otherwise, you might not remember it the next time you need it. Most of my notes are pretty simple. Sometimes, it’s just an idea stored as an empty Trello card with a title I’ll remember. Do a “raise the dead” email campaign. Over time, …
Your process does not replace your thinking
All my marketing advisory clients go through a detailed process that I’ve created over the course of several years. It’s my methodology. It begins with my onboarding process then jumps straight into triage. My goal is to get short-term wins racked up quickly then go back to build the marketing engine properly. But here’s the thing: …
Brush up on your SEO fundamentals
I came across an insightful Twitter thread you might like by Yannick Veys on SEO fundamentals. It’s actually very good. It includes tons of additional resources and links to keep you going for a while. You could do worse than add some (or all) of these ideas to your Methodology. I have 15+ years of …
Writing daily into the void
When you first start writing daily, it feels like you’re writing into the void. No audience, no subscribers, very little social media engagement. But people are noticing, whether you can see it or not. It happens slowly, at first. You’re finding your voice, ideas, and style. It takes time. Eventually, people start to notice you …
Organize your thinking
Your goal as a consultant is to make your work easier and more effective—both for your sake and your clients’. The best way to do that is to organize your ideas into a framework. I call it your “Methodology”. Every time you have a new idea or approach to your work, you write it down …
A framework for leveraging and selling your marketing expertise
This is your Friday preview episode of the private podcast that comes with a Mindshare Community membership. Sign up for a free 7-day trial to improve the way you run your marketing consulting business. The focus of my work is to help you package, sell, and create leverage around your marketing expertise (not your hands). …
132. How to design a group coaching program 🔊
This is your Friday preview episode of the private podcast that comes with a Mindshare Community membership. Sign up for a free 7-day trial to level up the way you run your marketing consulting business. A member of the Mindshare community is interested in exploring group coaching and mentorship for in-house marketing managers. I really …
“Process saves us from the poverty of our intentions”
“Process saves us from the poverty of our intentions.” – Elizabeth King Methodologies and systems. I talk about them a lot. Methodology is the way you approach your client work. It’s your magic formula and checklist, ensuring no stone gets unturned with every engagement. Systems, on the other hand, are the things you teach your clients …