Do you feel like your business is starting to stagnate, or worse—beginning to decline? Are you working too many hours and not seeing the results you know you should be? Do you feel scatter-brained and nervous about where your next client will come from? If so, I have something that can help. I’m launching a …
Are you consuming or creating?
Some days, when I don’t have a lot of calls in my calendar, I find myself consuming a lot of content. Some of it is useful, like a good course, article, book, or podcast. But a lot of it is mindless email checking and flipping through social media. What I’m really doing in the latter …
Once you specialize, it’s hard to go back
Picking a niche or area of specialization is terrifying for many. It was for me the first time I “made the leap”. You feel like you’ll quickly get bored of doing the same thing day in and day out. But what actually happens is the opposite. Your work becomes more like art. Each client you …
How to make creating case studies easy
The five core parts the Mindshare Framework are: Niche/Specialization Credibility Methodology Business Model Marketing Credibility is not considered as much as it should be. And yet, there’s a reason I put it number two in my framework. It’s that important. Credibility for a consultant means being seen as capable of achieving the outcomes you promise. It …
Defining the perfect examples
Your job as an advisor is not to do all the tasks for your clients. Your job is to know which tasks to do and then to create, find, or describe a perfect way of doing them when the time is right. Once you get into “perfect example creation mode”, the rest of your work …
The benefits of a marketing Swipe File
I saw an Instagram ad today for a site called Scrapbook. It’s essentially a collection of marketing tactics for ecommerce and SaaS startups. It’s almost a hybrid between the Swipe File and Playbook concepts I teach in Mindshare. A Swipe File is an organized reference file of the best examples you can find of various marketing tactics …
Turning your ideas into assets
Yesterday, I wrote about how naming and claiming your ideas can create more harmonious and effective marketing teams. But it also benefits you personally as a consultant, especially if you write those ideas down. Here are a few examples: People will use your terminology and give you credit for it, sometimes linking to your website …
How to attract more business, deliver better results, and create more leverage
SpaceX can send rockets to space and land them again successfully using a series of checklists and processes. If they can do that, you can create a Methodology that gets results for your clients consistently, too. It may not be the perfect checklist the first time you create it. It may not even be a checklist. It might …
Introducing the new Mindshare Pro membership program
Today, I made some changes to Mindshare—a professional development community for marketing consultants, strategists, and fractional CMOs. The group is focused on helping you package and sell your expertise—not just execution—and to turn your ideas into leveraged products and services like advisory retainers, mentorship programs, memberships, subscriptions, group coaching, info products, workshops, training, and more. In …
Why you need a Swipe File for your consulting niche
One of the many benefits of consulting for a niche is you get to develop a one-of-a-kind Swipe File full of in-the-wild marketing examples in your niche. Instead of generic examples of ad copy, landing pages, or whatever else you might consult on, you can have a series of niche-specific samples that nobody else in the world …