When you first start writing daily, it feels like you’re writing into the void. No audience, no subscribers, very little social media engagement. But people are noticing, whether you can see it or not. It happens slowly, at first. You’re finding your voice, ideas, and style. It takes time. Eventually, people start to notice you …
Organize your thinking
Your goal as a consultant is to make your work easier and more effective—both for your sake and your clients’. The best way to do that is to organize your ideas into a framework. I call it your “Methodology”. Every time you have a new idea or approach to your work, you write it down …
A framework for leveraging and selling your marketing expertise
This is your Friday preview episode of the private podcast that comes with a Mindshare Community membership. Sign up for a free 7-day trial to improve the way you run your marketing consulting business. The focus of my work is to help you package, sell, and create leverage around your marketing expertise (not your hands). …
132. How to design a group coaching program 🔊
This is your Friday preview episode of the private podcast that comes with a Mindshare Community membership. Sign up for a free 7-day trial to level up the way you run your marketing consulting business. A member of the Mindshare community is interested in exploring group coaching and mentorship for in-house marketing managers. I really …
“Process saves us from the poverty of our intentions”
“Process saves us from the poverty of our intentions.” – Elizabeth King Methodologies and systems. I talk about them a lot. Methodology is the way you approach your client work. It’s your magic formula and checklist, ensuring no stone gets unturned with every engagement. Systems, on the other hand, are the things you teach your clients …
Fighting for simplicity
As consultants, we like doing hard things. We enjoy finding solutions to difficult problems. We thrive on a good challenge. And it’s because of that trait that we must also reign it in—both for ourselves and our clients. There’s a simple way to do most things. Your job is to not over-complicate the way you …
The systems of a marketing consultant
I used to be a waiter at a decently high-quality restaurant. But here’s the thing: I was not good at it. I was constantly running around confused about what I should be doing next. As soon as things got busy, I spent the rest of the night reacting. It wasn’t good. By the time I greeted customers, …
Mass production or boutique service
When you’re good at what you do, it’s only a matter of time before you get busy. It’s slow at first, but then it happens all at once. It turns out, having an effective product or service is great for business. Who knew? But with that increased demand for your services, you’ll eventually run into …
Your clients are paying for your worldview
Your clients are paying for your worldview. Sure, they want your technical analysis. They want your methodology. They may even want you to make some decisions for them. But at the end of the day, the main reason they chose you is for your worldview—not just your skills. Which means as an advisor, it’s your …
Why it’s important to like who you serve
To be a great consultant, you need to develop your Methodology. To develop your Methodology, you need to specialize. To specialize, you need to actually like the people you serve. Why? Because it takes a long time to build a Methodology that makes you sufficiently unique and sought-after. It also takes a long time to …