Are you a marketing freelancer or agency owner considering fractional CMO or advisory services? I did a video explaining some of the main differences, as well as how to make the transition into it (without betting the farm). Watch video here → (Be sure to subscribe to the channel if you’re into this kind of …
Breaking Down My $1M+ Productized Consulting & Fractional CMO Services
One of the most fundamental questions that comes up in my world is how to design your productized consulting services. There are core two ways to go about it: By levels of access to you/what you deliver By customer segment and/or problem After seeing the question come up again recently, I figured I’d create a …
Thinking about becoming a fractional CMO?
https://www.youtube.com/watch?v=xHrGjOjlkFk/ If you’re thinking about doing fractional CMO work, I created a video that will help you spot and mitigate some of the downsides you’re likely to experience. In this 9-minute video, we’ll explore the downsides of the model, who it might be ideal for, and what I recommend you consider doing instead. Give it …
Mistakes I learned as a new fractional CMO
My entry to marketing consulting work began with two fractional CMO gigs. I think I charged $3,500 and $4,000/month respectively. My intent was to advise on and manage my clients’ marketing. The reality looked much more like actual production work. I was an order-taker, not really a trusted advisor. There’s a big difference. Instead of …
The Right Way to Sell Fractional CMO Services [Workshop]
On Wednesday, May 24th at 11am EST, I’m hosting a 90-minute workshop for Mindshare members on how to package and deliver fractional CMO services. This is a big one because I get asked a LOT of questions about this and have a TON of nuanced thoughts about how and when to do it successfully. I’ve …
Is it okay to call yourself a fractional CMO if you’ve never been an actual CMO?
I’ve heard it said a few times that fractional CMOs who have never been a CMO for a company shouldn’t call themselves fractional CMOs. I get the point—but that assumes people naturally graduate from an in-house career as a senior marketer into self-employment. The reality is, a lot of us begin our independent marketing career …
203. Mark Evans on the unique challenges and methodologies of fractional CMO and advisory work
A few weeks ago, I invited Mindshare member and long-time marketing consultant, Mark Evans, to talk shop with me about the business of marketing consulting and fractional CMO work. This was a really fun episode. We went deep into the nerdy nuances of fractional/interim CMO and advisory work. Some topics we explored include: Mark’s transition …
Why I don’t position myself as a fractional CMO
I don’t position myself as a fractional CMO. I might have a fractional CMO service. Or in a sales conversation, I may say that I’m like having a part-time CMO on your team. But I don’t call myself a fractional CMO as my top-level positioning. I’m a consultant. I’m an advisor. I help companies with their marketing …
Why I don’t love the term “Fractional CMO”
I’m not actually against the term ‘Fractional CMO’. I just don’t love it. You may or may not recall, but there’s been a lot of terms for what we as marketing experts do—especially since the digital era. Digital strategists, e-marketing specialists, growth hackers… the list goes on and on. As one new term rises, another …
The constraints being a fractional CMO (audio)
This is a preview episode of the private podcast that comes with a free Mindshare Community membership. Join today for more members-only content and community. If you’ve done any fractional CMO/freelance head of growth/managed advisory work (as I like to call it), you’ll quickly notice how much it limits your time to work with multiple …