Yesterday, I wrote about the risk of fractional CMO positioning. As with many things, there is another side to the coin. In fact, there are several benefits of fractional CMO positioning. Here are just a few. 1. It positions you as a senior leader, which you are People with high stakes and high-value projects are …
The risk of fractional CMO positioning
One of the big risks of positioning yourself as a fractional CMO is, if you’re not careful, you’ll be treated like a part-time employee. The signs of this include: Becoming an order-taker instead of a sounding board Being asked for deliverables and execution work instead of advice Being expected to manage and drive projects forward Getting …
Should you position yourself as a fractional CMO?
I was at a BBQ last year and my extended in-laws were asking what I do. The easiest thing that came to mind was telling them that I’m like a fractional or part-time CMO (chief marketing officer). I told them how companies too small to justify one full-time could work with me and get the …
194. How to avoid the “employee” trap as a fractional CXO
It’s incredibly easy to get sucked into being an employee-like figure when you do fractional leadership work. When I first got started as a fractional CMO, I basically had two part-time jobs. The money was good but I worked HARD. I knew I needed to create better parameters. In this episode of Mindshare Radio, I’ll …
Look for the pattern of fractional leadership
One thing I noticed about my clients is that several have fractional CFOs to oversee their finances. My hunch is that people who hire fractional CFOs and other fractional leaders also hire marketing advisors and fractional CMOs. Or at least, they would be more open to it if given the option. Chances are, they see …
The world is craving fractional access
The world wants more access, not ownership. It’s why we buy a Spotify subscription instead of single albums. Why companies are using coworking/flexible office spaces instead of traditional leases or ownership. Why people are renting AirBNBs around the world instead of owning a vacation home. It all comes down to flexibility, and it’s shaping purchases on …
209. Going from employee to consultant with Reza Saeedi
I recently interviewed Reza Saeedi—a marketing strategist and former Director of Marketing at On Deck—about his transition from employee to marketing advisor to employee again with advising as a side venture. In this episode, we chatted about things like: How Reza got into marketing and eventually, as a mentor/advisor to entrepreneurs How he was able …
Mindshare is open again 👀
Yesterday, I launched 5 core trainings on Business Model Design. It’s pulled from the Mindshare membership and is only available until Tuesday at midnight (or 15 purchases). It has over seven hours of training with supplementary templates and examples. For $197. It’s a steal. People who bought this get access for life, which is good …
The Business Model Design Bundle [Limited Offer]
As a marketing consultant, designing your business model can be a tricky process. Do you do some form of execution work? Advisory retainers? Managed marketing (CMO)? Strategy calls? Education products? A hybrid approach? The truth is, you may want to do some… or all of it! The question then is how to package, sell, and …
Calculating value
Value is a funny thing. Let’s look at my assistant as an example. Let’s say I pay her an average of $1k/month. But in that time, she does days of cumulative work I no longer have to do. Did she create a more profitable outcome by her doing those tasks vs. me? Not directly. On …