Here’s a little secret every fractional CMO or marketing strategist should know: nobody knows everything. Nobody is an expert at all the channels. Nobody is perfectly creative AND technical. Nobody is a one-stop-shop— although many can do a little bit of everything. To be successful in this role, you need to at minimum have these …
132. How to design a group coaching program 🔊
This is your Friday preview episode of the private podcast that comes with a Mindshare Community membership. Sign up for a free 7-day trial to level up the way you run your marketing consulting business. A member of the Mindshare community is interested in exploring group coaching and mentorship for in-house marketing managers. I really …
How to transition from selling execution to advisory work
Starting off as an advisor when you’ve always sold execution work is a big step. It requires both you and the market to recognize your expertise as having value in and of itself—independent of you being the one to actually implement. The fastest way to do this, in my view, is to phase into it. To …
Audio: How to scale your marketing consulting business (Ep. 119)
This is a sample episode from the Mindshare private podcast, originally published last week. In this episode I share my approach to building a scalable consulting business model built around your expertise—not your hands. If you’re currently anywhere on the spectrum of selling your expertise, this episode might spark some ideas to help you create …
Podcast Interview on the Mitch Gray Show: Why Marketing and Mentoring Matters
This month, I was featured on the Mitch Gray Show—a podcast on a mission to create messages that will engage, inspire and equip leaders to empower those within their influence. Mitch is a great interviewer. He asks thoughtful questions that provoked me to go deep and answer questions at a very personal and authentic level. …
What to do when your consulting work dries up
I was speaking with someone recently who has been a marketing consultant for a few years but has seen their advisory work drop off recently. When you lose most of your clients, you definitely begin to panic. After all, it’s not a quick and easy process to get advisory clients. You need to be marketing …
My first Black Friday offer
I’m trying something new here. I’ve never done any kind of Black Friday deal for my own business before. But I was thinking about it today and figured on a whim this evening I’d give it a try. So, for anyone who’s interested in joining my new Mindshare community, now will be your best time. …
How to find the balance between *working* and producing content for yourself
When you get busy, the easiest thing to drop off your schedule is self-promotion. And yet, self-promotion is the only way you have a business. It’s like watering a plant; you can forget to do it for a while, but eventually, the plant will die. When you stop self-promoting, your business starts dying, too. Everything …
The Success Path of the Independent Professional—from Employee to Equity
As an independent professional, you want to make a great income, control your schedule, enjoy the work you do, and eventually, free yourself from trading time for money. In other words, you want to be truly independent. For many, this seems like a far-off dream that is more fantasy than reality. But in reality, it’s …
The business case for advisors
This post is part of my 5-day free crash course on how to transition from execution to advisory work. (You can enroll in the full email sequence by subscribing here). It’s all about the case for advisory services: why they’re uniquely valuable independent of hands work and deliverables. Let’s get into it… *** There are …