Kevin C. Whelan

Marketing Strategy Advisor and Mentor

Package and sell your expertise—not just your hands.

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2022

June

June 17, 2022Jun. 17, 2022
Advice for independent marketers during a recession or downturn
June 10, 2022Jun. 10, 2022
Getting paid to think
June 8, 2022Jun. 8, 2022
What to do if nobody is buying your productized services
June 3, 2022Jun. 3, 2022
Predicting the future of in-house and outsourced hybrid marketing teams

May

May 26, 2022May 26, 2022
Why you may want to offer multiple price options (audio)
May 20, 2022May 20, 2022
Coaching and gut instincts
May 17, 2022May 17, 2022
What to do when clients don’t take your advice (audio)
May 16, 2022May 16, 2022
Selling your expertise, not your hands (an interview with Alastair McDermott)
May 13, 2022May 13, 2022
Twitter growth and memes-as-marketing with Dagobert Renouf (audio)
May 11, 2022May 11, 2022
“In order to do this right…”
May 10, 2022May 10, 2022
Why I’m allowing myself to stop publishing daily (audio)
May 9, 2022May 9, 2022
I’ve decided to stop writing daily
May 8, 2022May 8, 2022
A problem you’re uniquely capable of solving
May 7, 2022May 7, 2022
The power of “memes-as-marketing”
May 6, 2022May 6, 2022
Customer surplus and price-to-value-ratio
May 5, 2022May 5, 2022
Live Interview: Memes as Marketing + Twitter Growth with Dagobert Renouf [RSVP]
May 4, 2022May 4, 2022
The inner game of what we do
May 3, 2022May 3, 2022
The medium forms the message
May 2, 2022May 2, 2022
A list of ways to sell your head—not just your hands
May 1, 2022May 1, 2022
Make the call

April

April 30, 2022Apr. 30, 2022
Pricing based on how you feel
April 29, 2022Apr. 29, 2022
“What if my marketing budget doesn’t allow me to implement your advice?”
April 28, 2022Apr. 28, 2022
What to watch for (and manage) in a new engagement
April 27, 2022Apr. 27, 2022
Tough love
April 26, 2022Apr. 26, 2022
How to create super crunchy testimonials
April 25, 2022Apr. 25, 2022
The five buyer types
April 24, 2022Apr. 24, 2022
How does your brain work?
April 23, 2022Apr. 23, 2022
Three core ways to monetize your expertise
April 22, 2022Apr. 22, 2022
How narrowly should you niche when starting out as a consultant?
April 21, 2022Apr. 21, 2022
How to properly categorize your products and services