Kevin C. Whelan

Marketing Strategy Advisor and Mentor

Package and sell your expertise—
not just your hands.

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2022

August

August 9, 2022Aug. 9, 2022
Google Analytics 4 Live Workshop
August 5, 2022Aug. 5, 2022
194. How to avoid the “employee” trap as a fractional CXO

July

July 29, 2022Jul. 29, 2022
Two ways to think about positioning
July 22, 2022Jul. 22, 2022
Why I don’t position myself as a fractional CMO
July 19, 2022Jul. 19, 2022
The definition of “advice”
July 18, 2022Jul. 18, 2022
Is this advice?
July 15, 2022Jul. 15, 2022
Where my advisory clients come from (and that quiet inner voice)
July 8, 2022Jul. 8, 2022
Don’t bonk out

June

June 17, 2022Jun. 17, 2022
Advice for independent marketers during a recession or downturn
June 10, 2022Jun. 10, 2022
Getting paid to think
June 8, 2022Jun. 8, 2022
What to do if nobody is buying your productized services
June 3, 2022Jun. 3, 2022
Predicting the future of in-house and outsourced hybrid marketing teams

May

May 26, 2022May 26, 2022
Why you may want to offer multiple price options (audio)
May 20, 2022May 20, 2022
Coaching and gut instincts
May 17, 2022May 17, 2022
What to do when clients don’t take your advice (audio)
May 16, 2022May 16, 2022
Selling your expertise, not your hands (an interview with Alastair McDermott)
May 13, 2022May 13, 2022
Twitter growth and memes-as-marketing with Dagobert Renouf (audio)
May 11, 2022May 11, 2022
“In order to do this right…”
May 10, 2022May 10, 2022
Why I’m allowing myself to stop publishing daily (audio)
May 9, 2022May 9, 2022
I’ve decided to stop writing daily
May 8, 2022May 8, 2022
A problem you’re uniquely capable of solving
May 7, 2022May 7, 2022
The power of “memes-as-marketing”
May 6, 2022May 6, 2022
Customer surplus and price-to-value-ratio
May 5, 2022May 5, 2022
Live Interview: Memes as Marketing + Twitter Growth with Dagobert Renouf [RSVP]
May 4, 2022May 4, 2022
The inner game of what we do
May 3, 2022May 3, 2022
The medium forms the message
May 2, 2022May 2, 2022
A list of ways to sell your head—not just your hands
May 1, 2022May 1, 2022
Make the call

April

April 30, 2022Apr. 30, 2022
Pricing based on how you feel
April 29, 2022Apr. 29, 2022
“What if my marketing budget doesn’t allow me to implement your advice?”