The point of content marketing is to attract clients.
To do that, you need to gain the attention of the people you want to serve.
To do that, your content needs to be useful. If it’s useful, people will usually keep giving you their attention.
Usefulness comes in many forms. It could be education, inspiration, entertainment, storytelling, or any other form as long as you deliver value.
So remember, opportunities come from attention. And the price of attention is usefulness.
Be as useful as you can and opportunities will follow.