A few weeks ago, I sold my Assault AirBike.
It’s the kind of exercise bike they use in CrossFit and military training. It’s a beast of a bike that probably would have lasted a lifetime.
But I wasn’t using it. I had another bike that was better suited for my needs, and I wanted to buy a treadmill for under my desk (best decision ever, by the way). Couldn’t justify having it anymore.
So I put it up for sale online and it sold within a day or two.
Another quick story like this…
My dad recently moved to a new house and had a ton of moving boxes left over.
Rather than throwing them away for recycling, he decided to offer them for free to his local community group on Facebook.
Several people responded right away expressing interest in the boxes. They were gone that same night.
The takeaway: there’s either demand for what you’re offering or there isn’t.
There’s absolutely nothing wrong with changing up your positioning, your offers, or your marketing plan until you find what works best.
After all, change is the only constant in business!
As long as you’re not switching your core positioning every six months, you should be fine to experiment with your business and follow what works.
Whether it’s your marketing, your offer, or your product mix—nothing is a permanent fixture. Keep iterating on what you’re doing until your offers start to sell like hotcakes. Or AirBikes. Or.. free moving boxes.
Don’t stop until you’re clearly selling what people actually want. You’ll know it when you find it.
—kevin