Some things don’t change in marketing. Human psychology and inherent human drives may be one of them.
But some things—technology in particular—are always changing. And it seems the pace of change is accelerating.
New technologies like crypto/web3 are exploding in popularity and will soon become inseparable from the internet as we know it.
But even the less sensational technologies we work with every day are also constantly evolving.
Our phones, computers, ad platforms, search engines, social media, email, programming languages—nothing is ever static.
As marketers, we need to stay in tune with these evolutions of technology. We need to continually adapt to and adopt these new changes to keep doing our jobs effectively.
You may not like change. It might feel like you’ve figured things out already. Or the new thing is just a fad.
You may not want to embrace new things like TikTok, crypto, or the metaverse.
But if you want to remain relevant for the next decade and beyond, it’s important to remain open-minded about these changes and embrace the learning process—even if it feels uncomfortable.
Some things don’t change, but most things do.
Keep learning, friends.