I made a mistake. A categorical one, you could say.
Mindshare Pro, a $99/month program, was positioned as a premium upgrade for the Mindshare community.
But that was the wrong category for what the value really is.
Mindshare Pro is not a primarily a content membership—a core factor of most paid community memberships.
Sure, it comes with my core templates and resources. And those are game changers for many of the people who have used it.
But it’s not about those. I plan to sell those separately and give away additional content for free.
At its core, it’s group coaching. That’s the real category. And it just hit me the other day.
When you miscategorize your offerings, it’s confusing to you and your target market. You don’t know what features to include/exclude and people sign up for the wrong reasons.
I want people who sign up to be most interested in having a sounding board. To be challenged, coached, and supported above all else.
So that was my mistake. My offers are properly categorized again: 1:1 Coaching, Group Coaching, Community Membership (Free).
If you’re interested in any of these programs, hit reply and I’ll sort you out.