Tonight, I went to mop the floor and realized I was fresh out of Lysol.
So I dug into my cleaning supplies cabinet and found two options: an all-purpose cleaner and a floor cleaner.
The all-purpose cleaner label said it cleans floors and many other things. The other one was just for floors.
Which one did I pick? The floor cleaner, of course.
But if you analyze the situation closely, note that I own an all-purpose AND a floor-specific cleaner. Plus, I had just run out of a bottle of Lysol (all-purpose).
When given a choice, people will usually pick the product that solves their specific problem.
Which means if you’re not specialized and someone who is comes along, you’ll lose the competition more often than not.
But there’s also a big demand for more general products and services.
That’s why I suggest many people take the generalized and specialized approach. At least for as long as it serves them.
It’s not conventional wisdom, so do what you will.
But as long as you keep them on separate websites and focus most of your energy marketing just one business, it can be totally effective.