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Kevin C. Whelan

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January 17, 2022

Who are you writing to?

A lot of content is ignored because it wasn’t written with anyone in particular in mind.

And because of that, it feels general. It lacks “crunch”. So nobody even notices it.

The more clear and specific your intended recipient, the better your content will be.

Pick somebody in your mind and write to them. Pretend your post is intended just for them.

The specificity of your focus will bring out the topic, structure, and nuance needed to make it interesting.

P.S. Like this post? Subscribe to receive my best ideas on how to build and run a marketing practice you love. ❤️

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