I write differently on LinkedIn than I do on Twitter or email.
That’s because each channel is different. The audience is different. The context and expectations are different.
And so my writing naturally is different, too.
For example, I am writing this in my actual email client because I know most people will read this via email. It naturally helps me write for an email audience.
It’s a weird hack, but it’s true.
When I open LinkedIn, I naturally say and write different things. It’s not super conscious, either. It just happens.
The platform we write for shapes the form and style of our writing.
You can see an example of that in my post on LinkedIn today. I don’t typically post stuff like that.
It’s fine to cross-post your ideas on other platforms, but it’s even better if you can write for each platform in the way they’re uniquely designed.