When you first get started in consulting, you’ll be tempted to take on any work you can get.
And that’s totally fine. You should take on enough work to hone your skills, pay the bills, and keep from feeling desperate.
After all, desperate consultants don’t close deals. Not good ones, anyway. Not high-profit ones.
But if you take on too much work, you’ll get too busy to spend time working on your business.
You’ll stop marketing yourself. You’ll stop creating assets. You’ll stop innovating with your business model.
And when that happens, you’ll find yourself needing to take on any opportunities that come your way because you’re not being proactive.
Pay the bills whatever way you have to, but keep enough bandwidth to build the business you really want.