Hey! Kevin here.
Recently, I have been spending a lot of time helping clients plan, delegate, and build teams around core skills, so I thought I’d do a quick video explaining how I help visualize who does what on a marketing team.
The bigger you get, the more moving parts there are. And as a marketing strategy consultant, my job is to help organize and prioritize the moving parts. To facilitate (make easier) the execution.
In this video, I walk through how I visually assign ownership to channels and tasks based on skills available, and how to spot bottlenecks in workflows before they even happen.
It relies on a combination of assigning channel ownership, who owns the execution within that, and having pre-defined skill-sets (people) on hand to do almost any project easily.
It will make more sense when you watch it, but this is a good tool whether you’re a consultant, CEO, or head of marketing.
Watch the video here on YouTube (and subscribe to the channel!).
—kevin