Your logo is a signal.
Your website is a signal.
The polish of your content is a signal.
The frequency of your posts is a signal.
The quality of your case studies is a signal.
Your consistency (or lack thereof) of your publishing is a signal.
Everything you do (or don’t do) sends a signal to the market about what you do and how you do it.
That doesn’t mean you need to have the best logo, website, content, or whatever.
Sometimes, you trade polish for consistency. Or you don’t focus on design but nail the details of your content instead.
Whatever you do, just know that every little thing you put out there (or don’t put out) is a signal to the world about your values, standards, or even your abilities.
Choose the right ones for you and be mindful of the choices you’re making—conscious or not.