Most people don’t know what you do. They’re not even sure if you can help them.
It’s your job to help them understand it, and the best way to do that is to show, not tell.
Consult a little during the sales calls. Open up your methodology Trello board to an interested prospect. Teach what you know as part of your marketing. Give away templates. Build case studies.
Words won’t sell what you do. Showing people will.