As an independent marketing professional, there are a few ways you can operate:
- You can personally execute the work
- You can hire a team to execute the work and mark up their time
- You can sell strategy, planning, and oversight
- You can teach others how the work gets done
There are no right or wrong ways to operate.
If you are doing #1, you package your expertise into your execution work.
If you are doing #2, you infuse your expertise into your team’s execution work.
If you are doing #3, you refer the execution work and clients pay you for your thinking.
If you’re doing #4, you package your expertise into scalable education products and subscriptions.
There’s no right or wrong way to do things. It’s a sliding scale.
I prefer to live in #3 and #4 and stay small. But that’s just me.
What does selling your expertise mean to you?