There’s a paradox when it comes to our expertise that the broader we focus, the harder it is to come up with our big ideas.
If you feel like you have nothing meaningful to say, or you don’t have strong points of view on your area of expertise, it’s likely you’re just not focused enough with your positioning.
It’s counter-intuitive, but constraints create creativity. Keep your expertise focused around what you do best and for whom.
The big ideas will follow.