There’s a lot of demand for marketing services. That won’t be going away any time soon.
But with that demand comes the temptation to take on more clients and do more things than you can handle effectively.
Like yesterday’s story implies, it’s better to work with fewer clients doing fewer things well in order to maintain standards you can be proud of.
You should feel comfortable showing any other marketing consultant your work. It should be able to stand up to a reasonable degree of scrutiny.
Your work doesn’t need to be absolutely perfect (nobody’s marketing is perfect), but you should be able to stand by your decisions and the work you deliver.
Do work in such a way that you would be comfortable sharing it publicly. You’ll feel better about what you do and your business will benefit enormously.
It’s tempting to say yes to everything, but it always comes at a cost.
Don’t risk your reputation.