What you do is valuable to someone.
They pay good money for your products and services.
They show appreciation for what you do.
They share your content and read every word you write.
They tell people about you and engage with you on social media.
They write testimonials, give constructive feedback, and take joy in your success.
These are your people. They may not check all of the boxes above, but they probably check a good number.
Do your best work for them and more people like them will follow.
