At some point in your career, you may want to start to give back to people a few steps behind you.
Call it coaching, call it mentorship, call it whatever you want.
If you decide to do it as a business offering, here’s what I recommend when you just start out:
Start by helping people who are in the exact field you are or were in.
If you’re a successful web designer, help junior web designers.
If you’re a graphic designer, help designers and all their various permutations.
If you had a successful career as an in-house marketer, help in-house marketers with their career or skills.
The specificity of your positioning gets you noticed and your niche topics keep people engaged.
If you try to help “freelancers”, “consultants”, or “marketers” instead of helping people exactly like you, your message will be lost in the noise.
The world is big—you’re better off leaning on your unique credibility than trying to reinvent a broad category.
If you want to make the biggest impact possible, start with people most like you.
You can then broaden over time, if you want.