Lately, I’ve been watching a Netflix documentary lately called WWII in Color. It has been an eye-opening experience.
Something about colourising the black and white film makes it feel even more present and real. A stark reminder of the atrocities of war.
Anyway, one of the things I found interesting was the American battle strategy during that time.
There was a quote by the narrator along the lines of how ‘the Americans don’t solve problems, they overwhelm them.’
He was referring to the sheer volume of machinery and manpower they threw at the enemy forces. If x was needed to complete the mission, they sent x^10.
I’m no war strategist. I’m not even a fan of war strategy. But I do find history fascinating. And I like strategy.
So it got me thinking about how this applies to marketing strategy. Are there any correlations that could be made?
I think there are. Here are some applicable examples:
- Instead of creating a little bit of content, you create tons of it.
- Instead of reaching out to a few people, you reach out to lots of people.
- Instead of writing short posts, you write massive guides.
- Instead of giving some resources away for free, you give away everything.
I’m not saying this is a good strategy, or even that it’s a true example of strategy.
But it is an example of a simple, intuitive, and logical bet on an insight that doing significantly more than necessary will overwhelm the resistance between you and your goals.
Maybe it will work in some scenarios for you. Maybe it won’t. That’s not the point.
My point is that it’s a strategy. It’s simple and places a big bet that could actually work.
So if you don’t have a formal strategy, what big bets are you making this year?