There are plenty of ways to sell marketing advisory services.
The three main ways are:
- Big individual projects for bigger fees
- Longer engagements for smaller fees
- A hybrid of project and/or fee sizes
I personally prefer a smaller fee over a longer period of time. That’s because marketing isn’t a one-time event. Real change rarely happens in short windows.
It takes time to evaluate and implement solutions, taking into account learning and iteration along the way.
No matter how good your plan, no matter how accurate your assumptions, no matter how skilled or experienced you are, there’s a certain amount of trial and error required to create lasting results.
If it were easy and predictable, all businesses would be successful.
Markets are competitive. There’s no one way to do things. And even if you know the way, it takes time to implement and even longer to see the full results.
That’s why if you’re selling advisory services, I suggest aiming to package them over longer periods for a price that your clients can sustain.
You might still get an ROI very quickly, which is great, but in order to get lasting results, it takes time and iteration.
Work with longterm people and run a better advisory practice in the process.
You can learn how to package your marketing advisory services in more detail at Mindshare.fm.
