Here’s a tweet from a reporter today on Facebook’s platform outage:
Source at Facebook: “it’s mayhem over here, all internal systems are down too.” Tells me employees are communicating amongst each other by text and by Outlook email.
— Philip Crowther (@PhilipinDC) October 4, 2021
Notice how staff are resorting to email and text messages? It’s no coincidence that these are two of the five ingredients of an independent communications platform.
Social media platforms will come and go. You’re always subject to their rules. You can lose your account without notice nor recourse.
And that means your distribution on those channels can be taken away at any time.
Social media is a valuable tool. But if you completely depend on it to attract new clients, you’re putting yourself at risk.
Build your email list.