Ever notice that some work gives you energy and other work drains you?
Or that some people you work with seem to light you up and others feel like you’re walking around with a weighted vest?
I’ve spent the last few years trying to do the former and eliminate the latter from my business. Doing so has created significant improvements in my business—from a profit and enjoyment standpoint.
For me, it meant doing more advisory work and less done-for-you execution work. I get to do the work I do best: create and facilitate marketing strategies that lead to measurable change for my clients.
I’m also becoming increasingly more aware of who I like working with. I’m more selective now than before. More attuned to personalities and businesses I’m best suited for (or not suited for).
I don’t know if there’s an invisible law of business that tells you to optimize for doing the things that light you up for people you enjoy working with, but I can tell you one thing: it won’t hurt to try.
In fact, it might open doors in your business you didn’t think possible.