The world is vying for your attention 24/7.
The same thing is happening to your customers.
Social media platforms, the news, marketing messages, colleagues, family and friends, and even people you’ve never heard of are trying to capture your attention this very moment.
And with so much upside to getting your attention, it’s no wonder you feel like there’s never enough time in the day. It’s no wonder you feel so distracted, overwhelmed, and anxious.
Time is your most valuable asset. You can’t buy more of it. Which means your attention is the most valuable gift you can give.
There are times when we want to go deep on a topic or idea. Times when we need to go long to convey a message or make a sale.
But if you want to get a point across, say it in fewer words, if you can. Get to the point quickly.
Otherwise, you risk losing your audience’s attention to one of the countless other people vying for it at the same time.
To get your point across, say less and get to the point quickly.