Companies are hiring in-house and outsourced marketers differently than they did before.
I’m seeing less reliance on using a single in-house marketer or even one full-service agency to “do everything” for them.
Marketing has gotten too broad with too many specialties to work like that. But there’s still a long way to go.
In this episode, I share a prediction on how marketing teams will continue to evolve toward a hybrid in-house/outsourced way.
I’ll get into how I see things evolving and why this presents an opportunity for you.
Agree? Got another view? Hit reply and let me know.