Once you decide to publish content, having a “come hell or high water” mentality makes things a lot simpler.
When you publish on a pre-determined schedule no matter what, it forces you to create content with whatever time and ideas you have available.
Committing is a forcing function that allows you to be consistent and ultimately create good content most of the time.
Sure, forcing yourself to publish even when you don’t have a lot to say may occasionally produce mediocre content. But more times than not, you’ll find a way to create content that resonates.
You won’t let yourself ship poor content too often, believe me. And most of the time, what you have is better than nothing.
So ask yourself this: do you publish content, whether daily, weekly, or monthly with a “come hell or high water” mentality?
You may not need to take this approach, but it does help build the consistency is that’s what you’re seeking.