You can’t create a strategy without a clearly defined goal.
If your goal is to reach a million subscribers next year, you can create a strategy and plan to map to that outcome.
If your goal is to get more subscribers, you can throw a number of tactics at the wall to see what sticks.
But the two approaches will be completely different. And so will the outcomes.
The next time you’re not sure about what to do next, make sure you’re clear about the goal you’re trying to accomplish.
Vague goals lead to vague strategies, which always leads to vague outcomes.