You might think it’s worth saving some of your secret sauce for your paid products or 1:1 consulting.
That if you shared just some of your best tips, people would be keen to buy the rest.
But here’s the thing. It doesn’t work that way.
When people buy consulting from you, they don’t just want to know what to do and how to do it. They want your expertise applied to their situation to move them closer in a straight line.
When people buy your info products or memberships, they want you to organize your methodology and make it simple to consume.
I heard somewhere a quote that resonated with me. It was something like, ‘your expertise is like an encyclopedia. Your marketing should be like pulling out a page at a time and sharing it with the world’.
Don’t hold back and people will be even more likely to buy your expertise as long as it’s aligned with their goals.
They’ll know your ideas are good and will be willing to pay for the complete and organized clarity of your paid products or services.
Be generous with what you know.