I recently stumbled upon a draft blog post I wrote in late 2017 when I was changing my business model as a digital agency to being a fractional CMO/strategist.
It’s like finding an old diary where I could take a peek into my former thought process and how I was communicating my evolution as a business (even though it appears I never published this).
If you’re thinking about or trying to make the leap from freelancer to consultant/fractional CMO, I think you’ll find this old unpublished artifact to be of interest.
While I communicate the value proposition slightly differently today, I think the general ideas are still worth factoring in should you wish to make a similar change to your business model.
—k