Every so often, I invite a guest marketer to teach their core skills to Mindshare members.
This upcoming months is one of those times.
On December 6th at 11am EST, chemical engineer-turned-email marketer, Dylan Bridger, will be presenting a deep-dive training on how to methodically generate more sales from ANY email list—without adding new subscribers or writing any new emails from scratch.
Dylan knows his stuff about email marketing. From what I’ve seen from his slides, he’s not planning on holding anything back.
Normally, guest expert presentations are for members only and are part of the growing training library. But we’ve decided to open this one up to the public.
Below is an overview of what Dylan will cover in his presentation:
- A 1-sentence direct marketing principle that transcends email, has withstood the test of time, and will *always* guide marketing consultants in the right direction for their clients.
- A proven email writing framework that allows you to sell in any email—without coming across as salesy.
- 3 actionable techniques for monetizing email lists fast—even if you know little about your client’s company, their industry, and their products.
- How to use a “Format, Copy, and Appeal Tracker” to deliver almost-guaranteed quick wins to your client—even if you’re tasked with building their email program from scratch.
- An eye-popping case study on how an esteemed copywriter (who has founded numerous 7- and 8-figure companies) extracted an extra 36% in profits from an email marketing campaign… by doing what few operators and marketers have the courage to do.
- A breakthrough email formatting technique inspired by a Leonardo DiCaprio film (that lets you maximize and amplify your best emails in a way that’s fresh and exciting).
- A secret, must-test variable that few email marketers—or marketers in general—seem to be giving enough credit for sparking remarkable performance breakthroughs with little effort.
- What to do if you take on a client with little, no, or messy historical email marketing data—and how to still come out looking like a hero in their eyes!
- How to eradicate uncertainty from your email marketing efforts once and for all. (And why doing so is key to creating delighted clients.)
- The ONE type of email you MUST send for any client who hasn’t tested it yet. (Ignore this tip and risk leaving meaningful sums of profit on the table.)
- A refreshing take on what the REAL priority is when it comes to running email marketing for clients (and for yourself).
- The #1 response mechanism to test if your client sells a product or service priced at over $1,000—especially if they have a relatively small list.
I’ve seen the slides and needless to say, they’re comprehensive. Recording will be available to Mindshare members and registered attendees only.
If you want to improve your ability to generate sales via email—for you and your clients—you’ll want to register for this event.
Hope to see you there!
—Kevin
P.S. In case you were interested, the Business Model Design Bundle goes away tomorrow at midnight and Mindshare doors close again this Friday for the rest of this year.