The difference between loving what you do and dreading your work is almost unquantifiable.
Clients you love working with give you energy. You can use that energy to invest more of your time learning how to solve their problems.
You’ll want to keep working on your business and you’ll have the drive to keep showing up for them. It’s a virtuous cycle.
On the other hand, working with clients you dread will burn you out. You’ll eventually feel like your work has no meaning. You won’t want to invest your time into learning their industry or how to better solve their problems.
You’ll feel like you’re constantly pushing a rock up the hill. And that impacts your personal life—there’s no compartmentalizing it.
Remember, you’re in business for yourself, which means you choose to do work that serves you and your clients.
Don’t settle for dread. Don’t even tolerate it.
Instead, pay attention to who and what lights you up and find a way to evolve your business until it’s made up of just those things.
You’ll do better work and you’ll live a better life if you do.
Life is too long to dread what you do.