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Kevin C. Whelan

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August 8, 2021

How would your business differ?

Here’s your Sunday thought experiment.

If you had to design your business in such a way that:

  1. You genuinely enjoyed and were interested in the market you serve
  2. You actually liked producing, selling and delivering the things you offer
  3. You could make a heck of a lot money doing it

How would your business differ?

There’s a lot to be said about genuinely liking what you do and who you do it for. In fact, I’m not sure you can be successful as a consultant long-term without it.

But your business model should also be designed to make you financially secure, if not wealthy. It should be built into the plan from the beginning without forcing you to work impossible hours.

So if one of these three items are missing, what can you do to tighten up the loose ends?

Would you need to scrap everything and start again, or can you make changes today that would bring these ideas together?

P.S. Like this post? Subscribe to receive my best ideas on how to build and run a marketing practice you love. ❤️

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