There’s the age-old dilemma when it comes to niching:
Do you follow the money or your interests?
If you follow your interests, you get the personal satisfaction of doing work you enjoy for people you genuinely enjoy serving.
If you choose a niche primarily for the money, you can use your business to fund your interests outside of work. You might not love your work as much, but the money can be a lot better in some cases.
There’s no right or wrong way to do it. But there are risks no matter what choice you make around niching.
The conventional wisdom in consulting is to build a niche business. And it’s generally good advice.
It’s easier to market, sell, and deliver services that are the best in their category—and that can help you earn more money for less work than you could otherwise.
But what if I said you could also have the best of both worlds: to be a niche specialist and a generalist at the same time?
Would you believe me? If you know anything about my track record, I’m living proof that you can. And it’s served me quite well to do it this way.
Which is why I’m not convinced it needs to be one or the other. It can be both. At least for the vast majority of people. But I do believe it’s worth exploring your options so you can make an informed decision.
Tomorrow at 11 am EST, I’m hosting a members-only webinar, How to Choose a Niche for Your Marketing Practice.
As usual, this will be a deep-dive training that goes about 90 minutes with Q&A. It will look at both sides of the equation: pragmatic market opportunity AND fit with your existing interests.
The follow-up to this training will be How to Gain Traction in a New Niche, which will be available next month.
I try to make every workshop into a definitive guide you can come back to later on. You’ll have to become a member to attend.
Which brings me to a small announcement…
I’m opening a new membership tier for people who prefer independent learning, without the coaching component.
For a modest annual fee, you get access to all of it: my growing library of training, templates, private podcast episodes, and more—including this Wednesday’s workshop.
It comes with a 7-day trial so you can see what it’s all about before committing to a membership.
If you want to explore new ways to strategize, advise, and teach what you know, this is a great way to get started.
If you just want to get this and past training free for a week, that’s fine, too.
To learn more and sign up for the membership, head on over to howtoselladvice.com/membership.
Hope to see you there!
—kevin
P.S. I’ll be super honest with you—giving away a free test drive of all my content and materials feels risky. But I also know you have to take risks to grow, so I’m willing to take this risk. Are you willing to take the risk of a risk-free trial?