Every piece of content you create has the potential to be come an asset that works for you in your business.
By documenting your knowledge and processes, you can share your expertise once and have it teach people for a long time, creating more consistent and predictable results in the process.
This is how you create leverage as a consultant. It’s the difference between owning a business and selling your time.
Here are three ways to turn your content into assets that will work for you:
1. Your content attracts clients for a long time. Podcast episodes, blog posts, social media posts, and other forms of content can live a long life, working for you long after you publish them—especially if you re-purpose and bring the good stuff back to the surface from time to time.
2. Your knowledge can be turned into products, memberships, and training, allowing you to sell your ideas without your direct involvement each time. This is the key to creating scale as an advisor and educator.
3. They can be used to make your consulting work more efficient. By having a library of training, explanations, and documented processes, you can more efficiently guide your clients using these assets and allow them to download your full thinking without having to repeat yourself every time.
So, every time you create a piece of content, think about how you can re-use, re-purpose, and re-sell it.
Organize it. Put it in a community or learning management software. Spin off resources. Keep it up to date.
Doing this is the key to greater financial upside, more consistent results, and less effort per engagement.
Once you get busy, it’s the best way to expand without hiring.