One of those reasons I believe advice and execution are best sold separately is that advisors get to remain solution-agnostic.
As an outsider, you’re not limited to any one way to do things. You’re only interested in the result.
Sure, you bring your worldviews and biases like everyone else. But whether your clients pick one way of executing or another, it doesn’t matter.
You’re agnostic to everything as long as it works.
That doesn’t mean you bend with the wind. Your job is to take a stance and advocate for your ideas on behalf of the client.
But regardless of what happens, you get to be perfectly flexible to all options because you’re not limited by what you or your agency can execute. You’re only limited by the results you’re able to facilitate.
Strategic advisors are solution-agnostic, and that’s good for everybody.