• Skip to primary navigation
  • Skip to main content

Marketing Advisor, Mentor, & Educator

Kevin C. Whelan

Subscribe
  • About
  • Services
    • 1:1 Mentoring
    • Pick My Brain
    • Consulting
  • Products
    • Membership
    • Advisor OS
  • Resources
    • Mailing List
    • Letters
    • YouTube
    • Podcast
    • Manifesto

February 11, 2021

A writing trick for daily bloggers

If you’re going to write every day, you need to get into a rhythm that feels natural for you and your readers.

The easiest way is to do this is to write like you’re writing to a friend.

There’s only so much hard content people can handle. And it’s too much work to make every piece feel like it should exist in a book.

It has to be light.

Personally, I start by composing an email in Superhuman. You can use whatever email tool you want, of course.

I just start writing as if I were drafting an email to someone I talk to regularly. I keep sentences short, simple, friendly, and to the point.

Sure, some articles are longer, more formal, and require more of an editor’s touch than others.

But I find the best style of writing is the kind you would use to in an email to someone you know and like.

Natural language, easy to digest. Short paragraphs. Bolding, highlights, bullets.

Whatever is easiest to read and digest.

That’s what makes daily writing easier for me as the writer and hopefully for you as the reader, too.

P.S. Like this post? Subscribe to receive my best ideas on how to build and run a marketing practice you love. ❤️

Note: I send emails nearly every day. I'll never send you spam. Unsubscribe at any time.

PREVIOUS ARTICLEWhy you should work on your marketing daily
NEXT ARTICLEGood marketing strategists and planners use examples

More:  Consulting · Podcast · Twitter · Contact

Member Login

Please don’t reproduce anything on this website without permission.

Copyright © 2025 · Kevin C. Whelan · All prices in USD.