“The medium is the message”, as Marshall McLuhan used to say.
When you publish your writing daily, it demonstrates to the world you’re a professional.
Hacks never write daily—at least not for long.
The simple act of publishing daily—regardless of the content you produce—shows the world you’re committed to your craft. You can bet on people like that.
It also provides a sample of your thinking, which makes it easier for people to know whether they will like what you sell or not.
All of these things build trust and familiarity. These are your key assets as a consultant.
If you’re curious, try it for a while. Send a daily dispatch. It’s not always easy, but it is rewarding.