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Kevin C. Whelan

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January 13, 2021

What to do when things aren’t working out for you

When things aren’t working for you, it might be time to pair things back and refocus on what actually is working.

Almost always, something is working well but isn’t getting our appropriate attention. We usually need to cut back in order to give it room to grow.

In practical terms, it might mean reducing your services down to your core skill.

It might mean focusing on a single marketing channel, ignoring the rest for a while.

It might mean saying no to projects so you have more time to think.

Whatever you do, avoid spinning your wheels on things that don’t work.

See where you’re getting any results and start there. Do more of that.

Analyze what happened. Nurture and repeat. Cut the rest.

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