Nobody is born with expertise.
It has to be earned through years of hard-won experience and self-directed education.
The experience part comes with time, but the amount of self-education we do is entirely within our control.
You could take most of your revenue as profit each year, relying on the experience gained through your client work.
Or, you can take some of that profit and reinvest it back into your education about your craft and the business of delivering it.
I don’t know how to succeed on experience alone. But I do know that I personally invest in my knowledge like my business depends on it… because it does. And my bottom line thanks me for it.
There are a lot of things you can cheap out on in your business. Your education isn’t one of them.
If you won’t invest in your education, the market won’t invest in you. Your experience alone is not going to cut it.
Be an voracious learner.