I came across this video clip of Seth Godin in a recent interview by Carl Richards.
He talks about knowing which clients are right for you and who aren’t. The more time I spend in marketing, the more true this appears to me.
I also love this section of the excerpt for the video, presumably written by Carl:
“Most people you meet will not be for you. They may look like they could be for you, but they are not for you. The more people that what you do is not for, the stronger your work will resonate with the people it is for.”
This is magic.