One strategy for maintaining a daily writing habit is to keep within a narrow range of topics.
Much like Barry Schwartz’s book, The Paradox of Choice, the more options you give yourself in terms of topics, the more paralyzed you will likely be when you sit down to write.
This blog is about marketing. But when I sit down to write a daily post, I’ll do one of three things:
- Pick up where I left off yesterday.
- Write about an experience I had that day.
- Write about an insight I discovered through the course of my work.
For the past few articles, my focus has been on exploring the idea of daily writing by picking up where I left off yesterday. Rather than strategically laying out a planned series of topics, I’m letting each day lead to the next. One idea building on the next one.
And that’s one of the main pros of daily writing. Your thinking grows like an interconnected web and you formalize thoughts based on many layers.
It’s within these interconnected layers that my best ideas are produced. Not all posts will be gold, but I suspect the few insights I come up with as a result of writing daily will be well worth the many so-so posts that get published—for me and you I hope.
Let’s see where tomorrow takes us.