If you had to be known for one thing, what would it be?
What would you be the best in the world at, if you could be? What are you best at now?
What riles you up? What tires you out?
For independent marketing consultants, the answer to these questions point to where your positioning should be.
Sure, you can chase opportunities. It doesn’t have to be something you’ll be known for forever.
But if your positioning is night and day different from the first question, you’re in trouble.
Be known for one very specific thing, if you can.