I decided to make all 170 episodes of Mindshare Radio available for public consumption.
Over the last two years, I’ve covered a wide range of topics centred around the idea of helping marketing strategists, fractional CMOs, and advisors sell their expertise, not just their hands.
Each episode is around five to twenty five minutes long where I break down a specific topic—usually on the business of marketing but sometimes also the practice of it.
Topics include things like when and how to create a membership program, up-sells and down-sells, handling value conversations, ethical nuances of advisory work, free vs. paid content, niching and specialization, knowledge products, productized services, and a lot more.
If you’d like to subscribe, the easiest way is to go here and click the appropriate icon to bring you to the app of your choice on your mobile device.
Otherwise, you should be able to look up Mindshare Radio on most platforms and find it without issue.
Thanks for your continued support and let me know if you have a topic or question I should cover!