I saw an Instagram ad today for a site called Scrapbook. It’s essentially a collection of marketing tactics for ecommerce and SaaS startups.
It’s almost a hybrid between the Swipe File and Playbook concepts I teach in Mindshare.
A Swipe File is an organized reference file of the best examples you can find of various marketing tactics and creative executions—ideally within your niche to make it relevant.
Your Playbook is an organized list of ideas, tactics, and resources you want to implement during client engagements. It’s your core process.
The Swipe File, in particular, is useful in a lot of ways. Here are some of the main ways it can be used:
- A free opt-in incentive to grow your email list
- A perk offered with paid and free memberships
- A reference to show clients for creative examples when starting new projects
- A stand-alone paid product, like this one
The Swipe File is one of the easiest and best resources you can create if you’re trying to document your Methodology.
As Scrapbook demonstrates, it can be valuable in and of itself. An asset that can be sold independently of a consulting engagement.
By the way, I don’t endorse Scrapbook. It was a random ad I saw and I have no affiliation with them. Buy it at your own risk if it looks interesting to you.
But here’s the link in case you’re curious: https://www.getscrapbook.com/
And here’s the ad that drew me in.
