There’s a good chance your ideal buyers are doing things the conventional way.
Maybe it’s the safe way. Or the easy way. Or the convenient way.
As my friend Billy says in his Five Lightbulbs framework, it’s the status quo way of doing things.
And it’s not working super well.
This is your opportunity to highlight your unique advantages and position yourself as the better option.
Maybe they’re hiring full-service, do-it-all-for-anyone agencies who can’t deliver anything of quality on time.
You—the expert service provider who does one thing for one type of client—can actually deliver for them.
Your specialized way of doing things tells a story about why you are the better option.
Or maybe, you’re a freelancer and your buyers work with big agencies because of some perception of convenience and quality.
…but inevitably the work ends up getting delegated to juniors who have zero training and end up costing twice as much to fix later on.
Not very convenient.
Or maybe they are burning money on ads while effective content marketing is the real key to their success… if only they knew how.
Whatever the status quo is in your circles, that’s your chance to differentiate.
Compare yourself to the other “competitive” forces out there. Make an honest attempt at contrasting the strengths of each approach.
You might find this message is the one that finally gets heard and allows people to consider you as the better alternative.
Rage against the status quo. Make it the enemy.
—kevin
P.S. I might open the doors again to Mindshare soon. Get on the waiting list for the best way in when I do: https://howtoselladvice.com/membership
