Drake and Kanye launched new albums on the same day yesterday.
For all intents and purposes, it was a massive success for both of them. And while I respect and appreciate both of their music, I’m not really a fan of either.
But you know what? It doesn’t matter. Their music is not for me.
No matter how good your work is, most people won’t resonate with it. And that’s the way it should be. Embrace it.
Instead of trying to please everyone, pick a small group of people who do resonate with your work and over-deliver for them.
Ignore everyone else.