This Week:
- A deconstructed, scalable business model driven by video (video) 🎥
- Lessons from a copywriting genius (podcast + resource) 🖊
- Inspiration for your email marketing campaigns (resource) 💌
- An email newsletter checklist (resource) ✅
- Blogs, platforms, and permission (podcast) 🤔
1. How I Made $100,000 From 1 YouTube Video
One of the reasons you follow my content could be that you’re looking for ways to grow your business without spending as much of your own personal time and effort to do it.
I came across this video by Sunny Lenarduzzi. She visually maps out her business model and explains how video is a primary source of new leads and customers. It’s scalable, meaning she doesn’t need to sell or deliver services directly to each individual customer, which is what makes it compelling.
What I like about this video is that it’s logical, and it seems to be working for her. I like that she breaks down the business model using an actual drawing to make the whole picture clear.
Take a peak (and ignore the clickbaity headline).
Link: How I Made $100,000 From 1 YouTube Video
2. Establishing Preeminence with Jay Abraham
For those who don’t know, Jay Abraham is probably one of the most successful copywriters (and marketers) of all time.
If you’re curious about getting insight into the mind of a marketing genius, give this podcast a listen. Even hearing his thought process should ignite your creative sparks and make you want more.
If you have that feeling, go to his website and sign up for an epic combination of 39 completely free resources. I wasn’t aware of this collection of information until I started researching what he was up to now. There is so much good information, whether you’re an entrepreneur or marketer.
Podcast with Jay via The Copywriter Club: TCC Podcast #100: Establishing Preeminence with Jay Abraham
Then get a TON of free resources: 39 Business Building Resources
3. Really Good Emails
Here’s a great resource if you’re looking for some inspiration on your email marketing campaigns.
Whether you’re writing a promotional email (buy this thing!) or a transactional email (thanks for buying!), you’ll find lots of great examples of how big brands do their email marketing.
Everything has been done before, so there’s no need to reinvent the wheel when you can pull ideas from the best of what works.
See: Really Good Emails
4. Email Newsletter Checklist
If you send a lot of emails, like I do, a list like this is happy to have around. Especially for new templates, but also for those ones you churn out on a regular basis (they’re the most prone to error in my experience).
Here’s a checklist to run through for those emails that you can’t afford to screw up.
Link: Email Newsletter Checklist
5. Akimbo: Blogs and Platforms and Permission
Speaking of marketing gurus, here’s a resource you might like.
Seth Godin has been writing his daily articles for something like 15 years. He’s the epitome of consistency.
A big part of his belief system is permission. Permission to be marketed to. Expressed consent.
He believes in creating content that people would miss if it went away. He’s the opposite of a “get rich quick” or fast buck thinker.
His philosophy rests on patience and doing things the right way.
And he has a newish podcast. It’s called Akimbo.
Give it a listen. I link to the main podcast page below as well as a link to my favourite episode (so far).
Link: Akimbo: A Podcast from Seth Godin
One of my favourite episodes: Blogs and Platforms and Permission